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Isolation Booths, Immersive Technology, and Wine Bars: How Does Environment...
Often in research settings, you want to control for as many variables as possible, and rightfully so, for statistical purposes. For example, in experiments involving tasting of wine, participants...
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The Influence of Virtual Reality Wine Tourism on Purchase Intention – A...
With the Covid-19 pandemic closing wineries, tasting rooms, and many other businesses, as well as some version of stay-at-home orders being implemented across the country and globe, wineries have been...
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What IS “Local Wine” Anyway?: A Study on Defining “Local Wine” to Wine...
What does “buying local” mean to you? When you go to the grocery store, how close does a food item need to be produced in order for you to consider it local? How about wine? Is a local wine one from...
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